in Courtesy of weicong123 (youtube.com)
in Courtesy of LTAsg (youtube.com)
Do these videos seem familiar to you?
What about these?
You can even recite what what the video, or what are the words in the posters.
SEE! Mass media has gotcha you!
Mass media is everyday in our lives (especially in urban countries ). This is because of the four media functions identified by Charles Wright : surveillance ( information), correlation ( analysis and evaluation) cultural transmission ( education and socialisation of receivers) and entertainment ( enjoyment and gratification).
In urban countries where mass media , such as television programme, radio station, and leaflets are more commonly seen , the impact of mass media is much greater. However, at the same time, one is able to use mass media to convey whatever message they want to the receivers.
For instance the PCK rap used. Singapore government is out to educate the people, wanting them to behave the correct way when required. This is a way of which they solve problems such as criticism that Singaporeans are ungracious.
There are actually a lot of other signs which serve these purpose.
For example, in Japan train stations, such signs are used to inform the user of the transport to be appropriate in their behavior.
I personally find it very ineteresting that the media that we are receiving (willingly or unwillingly) daily, we are able to deduce their functions. In addtion, if the media is to convey a message or make us remember certain aspets of things, it is pretty effectie, especially if it is being aired, featured or seen everywhere. This is because in COM101 we learnt that the frequency of the information will increase the probability of us remembering it. Therefore, I feel that if government or any insitutuion are to convey an important message to the majority he should adopt all possible media so as to increase the frequency.
Now, think about the posters or television programmes or advertisements you see daily what you think they are trying to convey to you?
Hey Sharon, I agree with you on how the agenda setting function of the media by repeated coverage of their messages should be done so by adoption of all possible media.
ReplyDeleteThis is actually better than just mere repeated coverage in the same medium at different timings. By going through a variety, e.g. print ads, tv commercials, billboards etc. the message reaches an even greater audience, targetting even the illiterate. (:
To Ai Ming :
ReplyDeleteYa. See the powerfulness of Media!!! Haha~
Hi! =)
ReplyDeleteI also agree with you that mass media is effectve in conveying messages. Mass media can be easily accessed by people in modern society due to its fast and efficient channels.
Messages of public courtesy on public transport are conveyed better in the actual scenes of transportations. As people can relate more to the messages and helps to improve the behavior in today's society.